Cutting the Apple cord is a bold move by the FT. It appears that they have taken the appropriate measures of ensuring that their products are still available to mobile consumers. In my opinion, Media organizations should follow the FT's approach of developing products across all the popular mobile platforms, but I wouldn't suggest cutting the Apple cord. The way I see it – if Apple is responsible for a good percentage of your customers, then the answer is easy – why risk it. There is nothing preventing any media organization from offering mobile apps directly to consumers in parallel with Apple - Amazon - Zinio - Google - Yahoo etc.
The Financial Times has pulled its iPad and iPhone apps from Apple's App Store after losing a battle to keep control of customer data obtained through subscriptions.
The iPad tablet computer, launched a year and a half ago, created a new market popular with affluent professionals and has been a major driver of new subscriptions to FT.com, which now accounts for about a quarter of the FT's total salesRead more at www.reuters.com