In one of my previous post, Does Microsoft Still Matter? - I suggested that consumers are not aware of Windows 8. Step in Condé Nast - who will be featuring Windows 8 Start screen on the covers of 14 of its titles from Allure to Wired this December. A spokesperson from Conde Nast said "no advertising dollars involved," and that the company's goal is to inform customers about its new products on Window 8. Others believe that Microsoft provided a large financial incentive to take over the sacred real estate. The media business has changed and traditional publishers need to find new ways to generate revenue and create new partnerships. Now let's see if the covers help Microsoft.
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