I just came across an article about tweets made by David Frum, a former adviser to George W. Bush who is now the Senior Editor of The Atlantic, suggesting that based Serena Williams physical appearance that she was on steroids. Mr. Frum claims that he thought he was privately tweeting with a friend. I am going to leave the discussion about Serena to others.
I will focus on the power of social media and how in the wrong hands its a load weapon with the real potential of creating a self- inflicted wound .
For many experienced authors, who started their careers on
IBM Selectric typewriters
or using
ATEX , social media platforms appear to be an extension of their previous tools. But they are not. Social media tools are open and have the power to spread a message of hope in seconds to millions of people and it can also destroy careers in the same amount of time.
Offensive/questionable social media posts can prevent people from securing employment, it has caused people to lose their jobs, and in some cases has resulted in lawsuits.
Companies need protect themselves by training employees on how to use social media safely and make them aware of the dangers. Remember the world is listening, which is something that Mr. Frum now understands.
Some books that might help:
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
or
See all available books
