The folks at Tumblr have come to the conclusion that all of those blogs been created on its platform can actual be news. So the popular blogging site is hiring writers and editors to comb through all of the FREE user content and promote the best contributions. So far Tumblr has hired Chris Mahoney as editor in chief and Jessica Bennett as executive editor - with more to come.
The idea of leveraging FREE user generated content has become the norm - and look for this trend to continue as media outlets look to increase the amount of content they produce. The real question is --does this produce quality content that consumer are willing to pay for and advertisers are will to spend money on.
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