SmartMoney Magazine Eliminates Print

A  2012 joint venture between Dow Jones and Hearst, SmartMoney has seen its print advertising continue to decline on the last two years. From January through July of this year their print advertising declined 9.3% , compared to an industry average of 5.6%. With mounting operational costs Dow Jones decide to move the publication to an digital only model - eliminating 25 print production roles. They do plan to add 5 editorial specific jobs. The September issue will be the last for smart money. I expect to online product to continue down the same path as the magazine until it disappears sometime in the next 18 months.  Many publishers are fighting to  reduce the high operational costs associated with print, because for most they can't afford to eliminate their print ad revenue - which in some cases still accounts for more than 50% of their advertising revenue.