The National Association of Newspapers (ANJ) in Brazil has decided to stop Google from displaying headline grabs of its members content on Google News. While many media organizations around the world have threatened to pull out ANJ decided that the potential loss of internet traffic was an "acceptable price [to pay] to protect" their content and brands. The over 164 newspapers represented by ANJ contend that the amount of traffic being sent to them by Google isn't enough to justify the free use of their content with receiving payment. This is the first time an entire association has banded together against the internet giant.
The argument of whether a small snippet of content has value is at the heart of the debate. The simple fact is the Twitter answered that question a long time ago.
In an interesting reversal, Google is threatening to remove all French newspapers from its search engine, if the country passes a law requiring them to pay for the using any newspapers content online. It is referred to as the "Google Law", countries including Germany, want Google to pay publishers for displaying their copyrighted content on its News portal.
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