I came across a piece on Niemanlab.org, where the question was being asked, as a result of other article discussions. Having been involved on the technology side of the media industry (most of it in journalism), I feel this is the wrong question to ask. It has been my experience that many young journalist lack basic computer skills, which I find absolutely amazing. So forget coding, I recommend learning how to use the basic editorial tools used to publish content (articles, blogs, videos) to the internet. Students should learn how advertising models work, they should understand web analytics , and how to develop a personal digital brand across many content types. These skills will only enhance a journalists value to a media organization.
The flip-side of this discuss is whether or not developers should learn business - to which I say YES! The best technologist understand the objectives of their organization and they leverage technology to help the organization succeed.
Begin well-rounded is something that needs to be encouraged and reinforced in college students. The simple fact is no matter what field of study you pursue, technology will be a significant part of your work life.
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