HP resurrects TouchPad for one last go at the iPad

And why not! Never before has killing a product created so much demand. For HP this next move clearly aligns with their corporate strategy of losing money. The lesson to be learned by all is that price matters. Consumers can't find tablets from recognizable manufacturers for less than $150 and when they saw a well-known brand selling at $99 - they jumped in.

Amplify’d from www.fox40.com

Hewlett Packard Co plans to crank out "one last run" of TouchPads, days after declaring it will kill off a line of tablets that failed to challenge Apple Inc's command of the booming market.

HP may lose money on every TouchPad in its final production run. According to IHS iSuppli's preliminary estimates, the 32GB version carries a bill of materials of $318. Read more at www.fox40.com

 

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