Friday, September 9, 2011

Google Buys Zagat

This seems like a great strategic play for Google, who is now the authority on where to eat. Google will be able to mesh the content of this traditional publisher with its dynamic map/shopping tools to offer real time and highly detailed online product. The really question is will the Google name negative impact the authoritative voice of the Zagat. Either way, Google is now into print media.

Amplify’d from www.businessinsider.com
Google's acquisition of Zagat is very smart. 

Now Google can plug the best local content into its many products and have the best local search product. 

Read more at www.businessinsider.com
 

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