Friday, June 10, 2011

Is HTML5 Killing Adobe's Creative Suite, Flash?

It seems like every aspect of the media industry is facing tough times, including the tools of the trade. Adobe will have to make critical decisions about their tools and technologies in order to satisfy its customers.

Amplify’d from www.ibtimes.com
The rising popularity of HTML5 and the declining dominance of Flash will spell tougher times ahead for Creative Suite (CS) Adobe Systems Inc.

"We believe the company's flagship offering, Creative Suite, is losing its ability to drive Adobe's business and we don't see much to materially offset this," FBR Capital Markets analyst David Hilal wrote in a note to clients.

Apart from emergence of HTML5, CS is suffering from the law of diminishing returns, whereby there is less reason to upgrade with each successive release.

Read more at www.ibtimes.com
 

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