Why copy pasting is a brilliant business strategy? Ask Google!

I'm adding this book to reading list. The act of stealing someones intellectual property is a crime that should be punished. But its worth noting that a great business plan in the wrong hands is a useless stack of paper.

Amplify’d from economictimes.indiatimes.com

Google makes more money than any other website in the world. But at the heart of the search engine's success is a business model that was copied. The interesting story is recounted by John Mummins and Randy Komisar in their book Getting to Plan B: Breaking Through To a Better Business Model

The business model, which led to the success of Google, was copied from a company called Overture, a paid search specialist company, based in South California. As Mummins puts it, "They actually stole from a company called Overture, based in South California."

imitation or copy-pasting what others are doing is a prevalent and successful business strategy. Read more at economictimes.indiatimes.com

 

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