In a logical next step - Google brings us indoor maps of places where you can and do get lost. Earlier this week, a U.K. company named FootPath was being bashed by consumers for gather their shopping habits via captured mobile data at malls - With its upgraded indoor maps - Google can gather the same information with the users knowledge by offer instant Ads (savings coupons and the like) for stores at a given location.
Google's next frontier in digital mapping will span the world's shopping malls and airports.
An upgrade of Google's mobile mapping service released Tuesday includes directions within stores, malls, airports and transit centers in the U.S. and Japan.
For now, Google's indoor maps can only be viewed on smartphones and tablet computers that run on the company's Android software. That's still a potentially huge audience because more than 550,000 Android-powered devices are activated each day
"It's like we have taken the map that you see on a kiosk at a store or mall and put it on your phone," said Steve Lee, a product management director for Google.
Read more at www.businessweek.comThe indoor directions include two retailers known for their labyrinth stores -- Home Depot and Ikea. Macy's and Bloomingdales also have shared the floor plans of a few of their biggest stores.