Microsoft, Yahoo, AOL team up Against Google

The current marketplace is all about sharing – expect to see more sharing as companies begin to explore how they can leverage partnerships with competitors to generate additional revenue streams.

Amplify’d from www.businessweek.com

Microsoft, Yahoo and AOL are joining forces in an online advertising attack on Google and Facebook.

Microsoft, Yahoo and AOL all need to change the direction of an online ad market that has been increasingly tilting in the direction of Google and Facebook

Microsoft, Yahoo and AOL believe that space will be in higher demand if they can succeed at creating a more efficient, transparent market that helps connect advertisers with the Web audiences best suited for their marketing campaigns. Read more at www.businessweek.com

 

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