This deal benefits Barnes & Nobles and Microsoft. B&N gets cash for their war chest, a powerful partner and more credibility. Microsoft gets its foot into another door.
Investors responded this morning, B&N (BKS) shares jumped from $10.41 to an opening price of $25.79 this morning. It will be interesting to see if B&N spins-off its digital business, which includes the Nook.
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