Tools like Push Pop Press lower the barriers of entry for content creators who want to create interactive digital versions of their products.This will help smaller publishers expand their product line and hopefully generate revenue.
Read more at www.wired.comPush Pop Press has the potential to have an impact on the print industry, which is scrambling to produce digital versions of books, magazines and newspapers in hopes of reversing declining revenues. For magazine publishers and newspapers, one of the trendiest solutions involves creating iPad or Android editions of publications.