The iPad will be celebrating its first birthday this month and I am comfortable saying that product was a game changer. The media industry was hesitant at first, but quickly jumped on the bandwagon. Rupert Murdoch bet heavily on one iPad app experiment, The Daily - rumors claim he spent 30-100Mil to launch. Well how has it done? Based on feedback and studies like the one below - not very well. When my free subscription ended - I wondered how long before another free offer would appear - within a week it did, via a sponsorship deal. The Daily is full of Reuters and AP content - which I suspect people don't want to pay for, because they can get it free somewhere else. Like at Zite, a new magazine iPad app, really a reader, that aggregates news. Which is why major media players want Zite shut down.
Interest in The Daily seems to be waning, according to a Nieman Journalism Lab analysis based on Twitter
sharing activity. After an initial spike of interest, then an app upgrade which eliminated some technical problems, News Corp.’s iPad-only publication has settled onto a undesirable trajectory best described as “decline, plateau, decline,” according to Nieman author Joshua Benton.
No comments:
Post a Comment