It's clear that the companies surveyed don't get it. This survey draws to mind a CEO I was consulting for – his head of IT was going at length about texting charges and how they could save thousands of dollars but eliminating it from their standard mobile service. The CEO, a 50-ish gentleman, looked at him and said that's how I communicate with my kids and our sales team uses it to communicate with some of our clients. He understood that people utilize tools in their personal lives that have an impact on their business lives. To that point, allowing employees to leverage tools they know to promote business is a good idea.
Viruses, loss of confidential data and fear of employees tooling around doing sweet FA on Twitter are the top reasons that employers give for putting the brakes on social media in the workplace. And it's stopping them benefiting from new collaborative technologies, says ClearSwift Research.
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