Why Google bought Zagat

The local market may be the next frontier, but Google may have defined a new approach to getting there by purchasing a traditional media company. The Zagat acquisition illustrated that tradition media products are seen as important components in new advertising strategies - because of their market credibility and data. Many people forget that there is a wealth of information in databases that power print products - and Google believes this data can be leveraged to produce new dynamic mobile advertising driven products. Its a perfect time for media execs to start showing off their data!

Amplify’d from news.cnet.com

The next big battle in mobile could be over who will dominate the untapped local search and advertising markets

buying local restaurant guide Zagat will add yet another layer to its strategy for attacking what is expected to be a lucrative and fast-growing segment of the online advertising market.

U.S. mobile ad spending is expected to grow from $790 million in 2010 to $4 billion in 2015. The local portion of that total is projected to grow from $404 million to $2.8 billion, according to BIA/Kelsey Read more at news.cnet.com

 

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