Newspapers to insert 'iCircular' ads on phones

Its great to see the AP leading the digital charge in a changing media landscape. This is exactly what the ailing newspaper industry needs to help it generate new revenue opportunities by staying in front of their audience across platforms.

Amplify’d from www.boston.com

Major newspapers and retailers are teaming up to put more advertising on mobile phones through a new service developed by The Associated Press.

The feature, called iCircular, will start appearing Monday in the mobile phone applications of the participating newspapers. It's the pilot phase of a project announced nearly a year ago by the AP, a not-for-profit cooperative owned by newspapers.

Last year, for instance, print advertising at U.S. newspapers totaled $22.8 billion and digital advertising was $3 billion. In 2005, U.S. newspapers got $47.4 billion from print ads and $2 billion from the digital side, according to the Newspaper Association of America.

the AP's revenue has fallen from a peak of $748 million in 2008 to $630 million last year Read more at www.boston.com

 

See this Amp at http://amplify.com/u/a1d4mz