Google Takes Page From Sunday Newspaper With New ‘Circulars’ Ads

I guess you don't have to wait for the Sunday paper anymore. This doesn't mean that retailers are abandoning print, but they may be shifting dollars away from it, which is more bad news for the papers.

Amplify’d from www.bloomberg.com

Google Inc. (GOOG) is on a quest to make Internet advertising look more like the Sunday paper.

The online-search giant is working with advertisers such as Best Buy Co. and Macy’s Inc. (M) to create Web-based circulars, similar to the ad inserts included in newspapers. Read more at www.bloomberg.com

 

See this Amp at http://amplify.com/u/a1e22d