"A Billion Thanks a Million Times Over" – Well one customer will be sort of wealthier - at least a $10k App Store gift card wealthier. I am not sure what the "Lucky" winner will do with a $10k iTunes gift card. Here are a few options --- buy 1,000 movies ($10 average), or buy 833 books ($12 average), or buy 10,101 Apps (.99¢ average). I am not sure where the "lucky" winner will store all of their new found software.
Winning is great, but winning something that you really can't fully use is worse than losing - in this case it is a loss. The poor winner may have to pay taxes on the $10k and they may have to use the full gift card amount within a year.
Not looking like much of a victory! Decline it or donate it to charity.
They could have given away a One Billion dollar iTunes gift card - and it would have be equally useless.
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