Google Play - A New Marketplace

The Android Market is now "Google Play", "Now your favorite music, books, movies, apps, and games are all in one place that's accessible from the Web and any Android device."
But Google isn't "playing around" with enforcement of its content policies. As reported on Cnet, Andrew Shu's "Reddit Is fun" app was pulled from "Play" last week by the Google for violating its content policies. Some Android developers, like Shu, may decide to stay clear of "Play".