Google to buy Frommer's travel guides

Last year Google purchased restaurant guide Zagat and now it has acquired travel guide Frommer's. It should not come as a surprise that Google wants a large chuck of online travel advertising dollars, but is that all - Now with two reputable travel information sources under its brand and Google/Flights - Google is developing the next major online travel platform.   It will interesting to see how Google integrates these traditional print products into a new online digital travel platform.