"The Daily" Makes Big Changes

When Rupert Murdoch launched "The Daily" in 2011, I wondered how the digital newspaper experiment would turn out. Over a year later, the digital pub is still afloat , but it has started to shed some of its crew. During their first year "The Daily" learned a few few import things. First, Digital product production can be just as expensive as print - journalist, designers &  Developers. Second, it doesn't make sense to create your own content for sections when it can be obtained from a reputable source at fraction of the cost.Third, you still need advertisers and subscribers to succeed in a digital model.
I won't announce the slow death of The Daily - the fact is after 18-months its still around and recalibrating itself and defining a digital news model. The Daily is important experiment for the media industry.