Who is Reading Newspapers and Magazines on Tablets?

As tablets make their way in to consumers hands, reading habits are being influenced toward digital products. So what does the demographic makeup of the digital readers look like? According to Comscore, the majority are Male , 25-34 and have an annual household income of $100k+. According to their findings, 1 in 10 tablet users read a digital newspaper or magazine daily, most likely on a Kindle or an iPad. For traditional print organizations this is important news, they need to know who is actively engaging with their digital products and on which platforms. Some publishers have opted to select a specific digital platform to showcase their products, but that is a mistake. In today's environment, publishers need to have the ability to distribute their content on any and all platforms where consumers are connected to the internet.