Let's face it Microsoft isn't even in the picture anymore, but they are trying to claw their way back to relevance.
Microsoft is ready to unleash the world of Microsoft Windows 8 on consumers, which will power its next generation of devices including its Windows phone 8 and the surface tablet. Microsoft is ditching Windows Messenger for Skype, they are also releasing a FREE Office app for iOS and Android, and have even redesigned their logo. This entire effort is aimed at re-launching a technology icon, which has seen its market share get erode by the heavy influence of consumer products from Apple and others into the enterprise market. I must admit that I find it ironic that Microsoft would release FREE apps on Android and iOS - even if they are viewer only apps. It seems to run counter to their plans to try take market share away from Google and Apple.
I have heard positive things about Windows 8, which is good since this is the most significant update for the company since 1995 – unfortunately I expect adoption to be slow. The simple fact is that consumers aren't even aware of the product – so Santa won't be getting many requests for the Surface tablet. On another note, developers will need to be convinced that they can earn a living developing from the new platform - they won't want to spend time developing based on analyst projections.
I do expect Microsoft to make inroads at universities – where their ability to provide security controls will make it a compelling choice - plus within a few months after sales under perform - they will start giving product and support away for free. I am a firm believer that at the right price – a product can become the right choice, at least for a short while. I can't wait for the fire sale, so I can purchase a Surface tablet for $99 dollars - or maybe I will get one for FREE!
In many circles, Microsoft still matters, but its market share will continue to eroded and its impact on mobile will remain insignificant.
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