iPad now 97% of tablet traffic, eclipses iPhone, iOS remains mobile leader

If your media company's mobile/tablet strategy is still up in the air - get a handle on it soon. Its not a secret how your customers want to consume their media content.

Amplify’d from www.comscore.com

iPads dominate among tablets in driving digital traffic. In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic).

In the U.S., tablet users display the characteristics of early technology adopters: young males in upper income brackets. In August, 54.7 percent of all tablet owners were male and nearly 30 percent were age 25-34. Nearly half (45.9 percent) of tablet owners belonged to households earning $100K and more.

Nearly 3 out of 5 tablet owners consume news on their tablets. 58 percent of tablet owners consumed world, national or local news on their devices, with 1 in 4 consuming this content on a near-daily basis on their tablets. Read more at www.comscore.com

 

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