This was clearly a break that has been in the works for some time. Reader's didn't see much value in Ray's magazine, which only produced a $6 million in profit in its best year. It will interesting to see if Everyday with Rachael Ray fairs any better at Meredith. I suspect it will.
Amplify’d from www.businessweek.com
The parent company of Reader's Digest is in talks to sell Rachael Ray's cooking magazine to Meredith Corp., publisher of Better Homes and Gardens, Family Circle, Parents and Fitness.
Every Day with Rachael Ray had a circulation of 1.7 million in the first half of 2011, an increase of 2 percent from the same period the year before.
See this Amp at http://amplify.com/u/a1ejgm
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