Wednesday, January 25, 2012

Google's biggest AdWords customers might surprise you

The infographic on the breakdown of Google's 2011 Ad revenue below is worth a look. You will recognize the brands and now you know how much they value Google platform in dollars. For companies that live on advertising dollars - here's your list of companies to call to try and steal some Google bucks.




Read the Article: http://news.cnet.com/8301-1023_3-57364908-93/googles-biggest-adwords-customers-might-surprise-you/

The home improvement chain and its competitor, Home Depot, are estimated to have spent more than $100 million combined on Google ad click-throughs in 2011. But it turns out that the finance and insurance sector is the industry that spends the most on Google, according to recently released estimates. ... Here's the breakdown: Of Google's nearly $38 billion in revenue last year (96 percent of which comes from advertising), more than 10 percent, or $4 billion, came from insurers, lenders, and other financial outfits like State Farm, Geico, and Quicken Loans. According to Wordstream, if you click on an ad that comes up after searching for the phrase "self employed health insurance," you just made Google $43.49.

No comments:

Post a Comment