Tablets have created new opportunities to generate revenue from old magazine content, which 5 years ago didn't exist. I led a number of magazine conversion projects, the first one was for American Heritage Magazine and the publisher had difficulty generating revenue from quality content. The tablet has been a game changer for archived content. Tablet users will continue to want to find that old copy of Time for old times sake....!
Read more at www.theatlantic.com
At Hearst Magazines, 30 percent of the single copies sold on tablets are back issues.
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And Hearst isn't the only company to be benefitting from the sale of archival issues. Over at Popular Science, AdWeek reports, back issues have accounted for a whopping 40 percent of the single digital copies the mag has sold this year. And at Popular Photography, the single-copy number jumps to 41 percent.
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Those
stats aren't just good news for a magazine industry that's always on
the lookout for new ways to make money from old content
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