Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Not very surprising that this study shows tablets users increased their shopping from devices that have become primary gateways to the internet. I expect these numbers to increase month over month, as the wait and see consumers finally caves in and joins the tablet party. As Adobe noted, non-Apple tablets will have an opportunity to establish themselves and I expect price to be the major factor in the consumer decision making process.
Shop for a Tablet



 Read More: http://searchenginewatch.com/article/2140454/Tablet-Visitors-Spent-54-More-Than-Smartphone-Visitors-in-2011

"Mobile is no longer a one-size-fits-all-strategy. It's like saying you have an Internet strategy. You have to get more granular. Audiences are really different," John Mellor, VP of business development for Adobe's Digital Marketing Business, said in an interview. He recommends that retailers segment their customers to account for the different audiences and their behaviors.
The study found that the average order values and conversion rates on Black Friday and Cyber Monday were higher than the averages for the 2011 calendar year and holiday season. However, the average order value during the 2011 holiday season totaled $111, which was $12 lower than the average order value during the 2011 calendar year.
The study is based on an analysis of 16 billion visits to the websites of more than 150 retailers in 2011. The average annual revenue of the sites is $260 million.