QR Codes on the Rise in Print Magazines

According to a recently released study QR code appearances increased throughout 2011. 40% of the QR advertising activity came from the home, fashion and beauty categories. This growth should continue in 2012, as retailers look to lure in shoppers and more advertisers turn back to magazines for Tags.

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Mobile UX designers and marketing and analytics firm Nellymoser released today a comprehensive study of print magazine action codes. They took the time to review every 2011 issue of the top 100 national magazine titles: all 164,000 pages' worth. They found a total of 4,400 QR Codes, MicrosoftTags, Spyderlynk SnapTags, BEE Tags, JagTags, Digimarc watermarks and other codes with an iPhone or Android device. For each tag, they scanned and ran the resulting Web page or video. At least give them props for being thorough.