If you want to send investors running in the opposite direction - look no further than RIM's new chief, Thorton Heins, who is keen on fixing the RIM's problem, U.S marketing! Steve Tobak's article is worth a glance - he tells us why Heins' and RIM are headed downhill.
RIM is a soon to be out of the picture player, who once dominated corporate environments to become a dinosaur of the decade.
Read the Article: http://www.cbsnews.com/8301-505125_162-57364400/rim-ceos-whacky-new-plan/
In what's quickly becoming a trademark "Oh no they didn't" style,
RIM's floundering founders have decided to turn the company's reins over
to a little-known insider, one of the BlackBerry maker's co-COOs, Thorstein Heins.
Heins
wasted no time breaking out the company Kool-Aid when he announced in a
conference call that he plans to stay the course, saying, "I don't
think that there is some drastic change needed."
What a
fascinating strategy for a company whose revenues have flatlined and
whose profits and share price have plunged by over 70 percent over the
past year.
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